The gluten-free market is cementing its staying power as more than a mere dietary fad and continues to make national headlines, including a recent announcement by popular foodservice chain Pizza Hut.
In the retail sector, sales of gluten-free foods posted a compound annual growth rate (CAGR) of 34% over the five-year period ended in 2014, when market sales reached $973 million, according to Packaged Facts in the report “Gluten-Free Foods in the U.S., 5th Edition.”
“Retailers have embraced the gluten-free trend by stocking more gluten-free items, featuring them in store, and launching their own private label brands,” said David Sprinkle, Packaged Facts Research Director.
Packaged Facts’ July/August 2014 survey data reveals that more than a third of consumers claim gluten-free/wheat-free is an important factor when they are shopping for food. In addition, a quarter of survey respondents had purchased or used food products labeled gluten-free in the three months prior to the survey.
Looking ahead, the gluten-free market’s momentum isn’t expected to wane anytime soon. Packaged Facts projects sales willl exceed $2billion in 2019.